O2 Telefonica, one of the UK’s largest mobile
networks has launched a series of brand new VR
experiences for subscribers.
For the first time, O2 customers and fans can go head to head
against the England Rugby team or explore an O2 Academy venue
as a star or fan. In addition to the two POV 360° videos,
a third experience showcases some of the biggest moments
at the O2 music and entertainment venue.
Compatible with multiple VR platforms including
Samsung Gear VR, Oculus Rift and HTC Vive, fans will be
transported into worlds of unforgettable live experiences.
O2 Academy Venues VR
Featuring a cast of over 100 and filmed by a crew of almost 30,
the experience offers two experiences in one. Using a unique,
interactive and switchable storytelling mechanic, you can
swap between being a music fan or a member of
the band – experiencing first-hand how the excitement
builds both in front of and behind the stage.
The experience is the first time an O2 Academy venue has given
any kind 360° behind the scenes access. The video takes
you through a journey from the band’s point-of-view
leaving the tour bus to preparation backstage in the dressing
room, eventually leading up to the band walking on stage,
transporting you directly inside the live music
arena. The experience was captured in front of a live
audience using The Nokia