Generative Design: It’s not just for breakfast anymore is Alive in the Lab



When I was growing up, entertainer, Anita Bryant, was featured
in an ad campaign for Florida orange juice where she exclaimed:
“Orange Juice — it’s not just for breakfast
anymore.” I was reminded of this by a story I saw in
Wired Magazine:

Read the Wired story

Project Discovery is our project to use generative design to
configure our new office space on MaRS. The MaRS location in
Toronto brings together educators, researchers, social
scientists, entrepreneurs, and business experts under one roof.
Using generative design allowed the team to juggle tons of
variables and individual employee preferences with regard to:

  • Adjacency – “I need to sit by that guy because we work
    together often.”
  • Work style – “I like only a little bit of light and want my
    office to be relatively quiet.”
  • Buzz – “I like to see people come and go, so I can be where
    the action’s at.”
  • Productivity – “I want to avoid any distractions at my
  • Daylight – “Wouldn’t it be great if we could maximize the
    amount of natural light so we can reduce our carbon footprint?”
  • Views to the outside – “Let’s maximize exterior views from
    desks and circulation paths.”

So although generative is often envisioned as a technology that
produces an optimal product design given a set of
requirements, it’s actually a multi-variable problem-solver
that can be applied to a variety of complicated dilemmas or
predicaments. Generative design is actually the process of
defining high-level goals and constraints, and then using the
power of computation to automatically explore a wide design
space and identify the best design options.

Generative design — it’s not just for product design
and manufacturing anymore.

Widening cloud-computing’s utility is alive in the lab.

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