Snapchat and Instagram Continue AR Filter Battle – VRScout

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Instagram stories now has face filters and Snapchat
brings AR ads to life.

It seems like every time Snapchat makes an announcement,
Instagram needs to follow suit immediately. Instagram first
introduced disappearing Stories, exactly like Snapchat’s, nine
months ago. And Stories has been on a rampage, racking up close
to 200 million daily active users, clearly becoming a huge
success.

In this not so subtle battle between both moment sharing apps,

Snapchat
announced the rollout of augmented reality ad
units, while Instagram announced face filters the day after.

Snapchat Sponsored World Lenses

The latest AR ads from Snapchat let marketers pay to have
images or animations overlaid on the world around them seen
through their phone’s camera. Dubbed “Sponsored World Lenses,”
these are not for taking selfies, but instead use the phone’s
outward facing camera. It’s like looking through a window into
another world.

The first advertiser on board
is Warner Bros who is looking to promote their new upcoming
movie “Everything, Everything.” And while Snap announced that
other brands like Netflix and Dunkin’ Donuts will have ads soon
as well, Instagram had to follow up with an announcement of
their own.

Instagram Face Filters

Rolling out to Instagram users today, the Stories camera now
has a new face icon with…

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