Getting physical Exhibit – It is Alive in the Lab


As I walk to the Autodesk Pier 9 office, I can see
the Salesforce building in progress:


Years before the first shovel hit the dirt on that site,
Autodesk and Steelblue (a San Francisco-based creative
agency that transforms real estate speak into head-turning
visual narratives) helped everyone envision the building in


There’s an Autodesk Gallery exhibit that harkens back to that


The Autodesk Gallery at One Market in San Francisco
celebrates design — the process of taking a great
idea and turning it into a reality. With about
60 different exhibits regularly on display that showcase
the innovative work of Autodesk customers, the gallery
illustrates the role technology plays in great design and

With regard to the Getting physical exhibit:




  • Stratasys Objet Connex 500 3D Printer // more

A city is a living thing, constantly changing, always evolving,
and San Francisco is no exception. In the years to come,
many parts of the city will again be reimagined, both above and
below ground. 3D printed years ago at Autodesk’s
Pier 9 workshop, this model shows the existing cityscape,
including they yet-to-be-built Salesforce Building set to be
completed by 2018. Used to design and understand future
projects in context, digital models are now being printed by
city planners and real estate developers to heighten the
tactile sense of the real, albeit future, world.

  • In recent years, Autodesk has been working with customers
    and partners to create digital 3D models of cities all
    over the world. They are incredible tools for urban
    planning, but sometimes the tactile experience of a
    physical model provides insights and understanding you
    can’t get from a screen.

  • In May 2014, Autodesk and Steelblue unveiled the
    largest-ever 3D-printed scale model of San Francisco.
    The model covered a 115+ block area encompassing
    the Financial and South of Market (SOMA) districts.

  • The model was created to aid real-estate developer Tishman
    Speyer in telling the story of urban development in the
    rapidly changing SOMA neighborhood, where numerous…

Read More