The VR experience centers will let you climb behind the
wheel of Bumblebee.
Virtual reality centers based on the blockbuster “Transformers”
series are set to open in China this Summer. Debuting in
Shanghai, the centers will expand to other China cities
regularly over the next five years and will be designed with
a global audience in mind.
In collaboration with Hasbro and DMG Entertainment, the
simulation experiences will let you get up-close and personal
with Transformers characters through a combination of “virtual
and augmented reality technology.”
Putting you in the middle of the action, you’ll be able to sit
side by side with the characters and engage in a variety of
missions. Imagine battling against the evil Decepticons on
Cybertron alongside Optimus Prime, or climbing behind the wheel
of Bumblebee for the ultimate driving experience.
franchise, which began with a toy line more than 30 years ago,
has expanded to include comic books, animated series, films,
video games and consumer products. The most recent Transformers
film, 2014’s TRANSFORMERS: AGE OF EXTINCTION, earned more than
$850 million internationally. TRANSFORMERS: THE LAST KNIGHT
opens worldwide on June 21 with additional sequels planned for
release in 2018 and 2019.
“We’re very excited to work with DMG as we launch into the