Transformers’ Very Own VR/AR Centers Promise More Than Meets The Eye

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IMAX has a VR center featuring Star Wars, John Wick and several
other IP and experiences, but that’s clearly not enough for
Transformers. It seems the robots in disguise are in need of
their very own VR center.

Announced last week, toy maker and IP owner Hasbro is teaming
up with DMG to open up new entertainment centers featuring
everybody’s favorite autobots using both VR and AR technology.
Attendees will be able to meet popular characters like Optimus
Prime and Bumblebee up close for the first time.

Specific VR and AR headsets haven’t been mentioned though in a
prepared statement Hasbro’s Simon Waters noted that the centers
will also feature “other mixed reality experiences” suggesting
devices like HoloLens could play a role.

Visitors will also be able to play games, perhaps fighting
against the Decepticons or taking the seat in one of your
allies. It’s not clear if these centers will be based on
Micheal Bay’s blockbuster film series, which is known for its
high production values, or the classic Generation One cartoon
that introduced us to these characters decades ago. Like most
sane humans, we’re kind of hoping for the later.

The first center is set to open in Shanghai though, sadly,
there are only plans to expand further into China for the next
five years, and not any other region in the world.

We’d love to see more of…

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