Google Launches ‘We Wear Culture’ to Showcase 3,000 Years of Fashion—with a Taste of VR


Google’s newest archive is an online showcase
of over 3,000 years of fashion—featuring four VR

From the societal impact of Coco Chanel’s iconic black dress to
embroidery trends in medieval England, Google’s new ambitious
curated experience, We Wear Culture, has something for
just about everyone. The sheer scale of the digital exhibit is
astounding; more than 180 museums, fashion academies, and
archives hailing from New York, London, Tokyo, Paris, São
Paulo, Paris, and beyond worked together to bring over
three millennia of fashion history to life in a matter
of clicks.

Google’s vision—to tell people the stories
behind the clothing they wear— is being brought to life with
the help of innovative technology, including virtual reality.
Four immersive virtual reality films were created for the
experience. Viewers can literally
step into fashion history
as they
learn how Chanel’s black dress catapulted the color from a sign
of mourning to a classic staple, how the sparkling, red
stilettos worn by Marilyn Monroe became a symbol of empowerment
and sexiness for women worldwide, how designer Rei Kawakubo
used a sweater and skirt to launch the Japanese fashion
aesthetic onto a global stage, and how designer Vivienne
Westwood views the most controversial garment in history: the

Though fascinating on their own,…

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